Fab 360o for baby fabrics

why is fab 360o for baby fabrics special?
“Even though the formula is mild the formula has Fresh -Acti blend which helps in removing embedded odours and gives the clothes exceptional softness and freshness.”   “It is Unscented & Uncoloured and Specially made for baby clothes which also has enhanced stain removing agents.   Dermatology-tested, hypoallergenic formula which is specially created to ensure your special little one’s sensitive skin is not harmed by harsh chemicals.”